Black Swan
A Black Swan is defined as a rare event with three very special characteristics:
- It is not predicted,
- it has massive consequences usually on a global scale, and
- in retrospect people invariable claim that they could have predicted it if they had been paying attention.
Examples of Black Swans are 9/11, the Netscape IPO, and the stock crash of October 1987.
Taken from Core Values
It seems to be the cause of one of the various strategic inflection point that can hit a industry that Andy Gorve talks about in his book "Only The Paranoid Survive". Seems like a good time to wrestle away control of a industry from any stong players,say like Google? Could make a good story IMO 
