Mobile buyers!
There are usually 3 types of mobile buyers the gadget fREAKS, the intelligent/ opportunist and the also-rans.
The gadget fREAKS are people who are crazy about new technologies and have that itch to get the “best”est (;)) mobile in the market, failing which they would have to undergo rehab to cope with the withdrawal symptoms. These are people who have a lot of the green stuff or ghand’ies and are mobile companies’/ shop owner’s favorite customers. And with the rate at which new mobile models are churned out ,putting Moore’s law to shame, these people have a retaining period of between 3-6 months. They are usually happy-go-lucky people who don’t care/know about the money they loose as long as their mobile is best as far as their eyes can see and their ears can hear.
The second type of people are people who are keen on technology, and also intelligent enough to understand that life does not totally revolve around technology, well at least not the latest technology, alone. They know that New products can and are often be sold at a premium during product launch (assuming the product is desirable) since the company needs to accumulate as much profit as they can for heavy promotion and production development. This is because once it shows up on the radar screen the product will quickly get competition and the next generation product will be introduced before the competition releases the knock off. By that time there would be direct competition between the two, essentially same, models from the same vendor and that is the best time to get the maximum value-for-money. In a sense they get the best of both worlds, as they would be using relatively new technology, especially since the network providers are always playing catch-up to the features offered by the mobile technology and also the get the features at a decent enough cost would have stabilized to a cost that’s roughly equal to the lowest it will ever get.
The third type of people is the people who use mobile, since it’s a mobile and not because it’s an mp3 player or has a 7 MP camera. They are the people who are least bothered (but not necessarily ignorant) about the different technologies and are using a mobile largely due to necessity rather than desire. If you get a picture of people from the lower segment of the economic spectrum attached to this segment, it would be totally wrong, since they run across all economic segments of the society. It includes the manager of a high flying company who uses the mobile as both his PDA and his phone which he got for > 32k to your local cycle-fisherman who has a got a mobile and lifetime plan for under 1k
Each segment have their own role to play in the life time of a particular model of mobile, some more important to certain models that others, and each are essential to the survival of the modern madhouse that’s the mobile industry
